Introduction
At PureLiving, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our nutrition planning services, visit our website, or engage with our platform.
We believe that transparency is essential to building trust. This policy provides clear information about our data practices and your rights regarding your personal information. By using our services, you acknowledge that you have read and understood this Privacy Policy.
Information We Collect
We collect information that you provide directly to us, including personal details necessary to create personalized nutrition plans. This includes your name, email address, age group, dietary preferences, health goals, activity level, and any additional information you choose to share in forms or communications.
We automatically collect certain information when you visit our website, such as your IP address, browser type, operating system, referring URLs, and information about your usage patterns. This helps us improve our services and user experience.
We may also collect information from third parties, such as analytics providers or marketing partners, but only when you have consented to such sharing or when legally permitted. We do not purchase personal information from data brokers.
How We Use Your Information
Your information is used primarily to provide and improve our nutrition planning services. This includes creating personalized meal plans, providing dietary recommendations, tracking your progress, and offering customer support. We analyze usage patterns to enhance our platform and develop new features.
We may use your contact information to send you important updates about our services, educational content related to nutrition and wellness, and promotional materials about new features or programs. You can opt out of marketing communications at any time.
We use aggregated and anonymized data for research purposes to better understand nutrition trends and improve our services. This research helps us develop evidence-based recommendations and contribute to the broader understanding of healthy aging.
Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with trusted service providers who assist us in operating our platform, such as hosting services, email delivery systems, and payment processors. These partners are bound by strict confidentiality agreements.
We may disclose your information if required by law, such as in response to court orders or legal proceedings, or to protect the rights, property, or safety of PureLiving, our users, or others. We will notify you of such disclosures when legally permitted.
In the event of a business transaction such as a merger or acquisition, your information may be transferred to the new entity, but only under the same privacy protections outlined in this policy. We will provide notice of such transfers and any changes to privacy practices.
Data Security
We implement robust security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes encryption of data in transit and at rest, secure server infrastructure, regular security audits, and employee training on data protection.
Our team follows industry best practices for data security, including multi-factor authentication, regular software updates, and monitoring for suspicious activity. We work with cybersecurity experts to ensure our defenses remain strong against evolving threats.
While we strive to protect your information using commercially reasonable security measures, no method of transmission over the internet or electronic storage is completely secure. We encourage you to use strong passwords and to contact us immediately if you suspect any unauthorized access to your account.
Your Rights and Choices
You have the right to access, update, or delete your personal information at any time. You can log into your account to review and modify your profile information, dietary preferences, and communication settings. For assistance with data access or deletion, please contact our support team.
You can opt out of marketing emails by clicking the unsubscribe link in any promotional message or by updating your communication preferences in your account settings. Essential service communications, such as security alerts or policy updates, cannot be disabled.
Depending on your location, you may have additional rights under data protection laws, such as the right to data portability or the right to object to certain processing activities. We will honor these rights in accordance with applicable laws and regulations.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance your browsing experience, remember your preferences, and analyze site usage. Essential cookies are necessary for basic website functionality, while optional cookies help us improve our services and provide personalized content.
You can manage your cookie preferences through your browser settings or through our cookie consent banner. Disabling certain cookies may affect the functionality of our website, but you will still be able to access basic services and information.
We use analytics tools to understand how visitors interact with our website, which pages are most popular, and how we can improve the user experience. This data is collected in aggregate and does not identify individual users. For more details, please refer to our Cookie Policy.
Children's Privacy
Our services are designed for adults aged 45 and older and are not intended for children under 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child without appropriate consent, we will take steps to delete such information promptly.
Parents or guardians who believe their child has provided personal information to us should contact us immediately. We will investigate and take appropriate action to protect the child's privacy and comply with applicable laws regarding children's data protection.
International Data Transfers
Our services may involve the transfer of your information to countries outside your home country. These transfers are necessary to provide our services and are conducted under appropriate safeguards to ensure your privacy rights are protected according to this policy.
When we transfer data internationally, we use standard contractual clauses, adequacy decisions, or other legally approved mechanisms to ensure your information receives an adequate level of protection. We regularly review these arrangements to ensure they meet current legal requirements.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will post the updated policy on our website and indicate the date of the most recent revision at the top of this document.
For significant changes that may affect your rights or how we handle your information, we will provide additional notice through email or prominent website notifications. We encourage you to review this policy periodically to stay informed about our privacy practices.
Your continued use of our services after any changes to this policy constitutes your acceptance of the updated terms. If you disagree with any changes, you may discontinue using our services and request deletion of your account and personal information.
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Team. We are committed to addressing your inquiries promptly and thoroughly.
For privacy-related matters, you can reach us through our website contact form, and we will respond within five business days. We value your feedback and use it to continuously improve our privacy practices and policies.